SPAM! I think this is something EVERYONE hates! It’s annoying, it takes time to go through and separate from the good stuff, and it never really offers anything worth while! I think this part of e-mail marketing should just be banned! I have learned that there are healthy ways to e-mail market though too! For instance and a button “Sign up here” or an RSS feed, the same thing for those of you who do not know (I didn’t!), for people to sign up for a weekly/monthly newsletter or to receive promotional deals from your favorite store. These are informative and it’s something you’ve opted into, not something being forced down your throat! There are plenty of e-mail products out there that also help keep a database of the lists you have and send the content in a way so that it does not appear as spam. This type of e-mail marketing I can stand!
I think one way I can implement this in the future is by creating a list of those who wish to hear about different special events or promotions the range and pub are having. So not only could I tweet about it that day, maybe write a news release about the upcoming event, but also send it out to those who are interested! A very effective market tool when done correctly!
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