SWOT Analysis

Strengths:

• Unique in the respect that there is nothing like it in San Francisco at the moment. 
• Indoors- year round friendly
• Positive/Social atmosphere
• Sells FUN!
• Entertainment
• Large number of ppl. who play golf
• Even larger # who like to enjoy a drink after work and watch sports
• Low overhead once open
• High traffic area b/c of AT&T Park

Weaknesses:

• High initial investment 

Opportunity:

• AT&T Park very close
• Many baseball players also golf
• Developing area near AT&T Park

Threat:

• Actual golf courses in the summer months
• Paying back initial investment 
• Other sports bars